jump to navigation

Social Media and Mystery Shoppers July 10, 2009

Posted by mysteryshoppinglearningcenter in Uncategorized.
Tags: , , , , ,
add a comment

Social media is taking off and changing the ways companies do business. For example, retailers and restaurants are using social media sites to engage with their customers. Customers are making use of online review sites, such as Yelp, Travelocity, and others to provide their feedback. We’ve also noticed a trend in how social media is used in mystery shopping.

There are many forums and message boards geared toward mystery shopping, but there has been an increase in use of other sites, such as Twitter, Facebook, and My Space to promote new mystery shops and post jobs.

More and more mystery shopping providers are using these sites to recruit new shoppers, and it might be a good time to think about learning more about these features and how they work so you can learn of new companies to work with and find more shops to do.

Today’s post will focus on Twitter, and the next post will cover Facebook/MySpace and other similar sites.

Twitter

This site allows brief, 140 character messages to be sent to your followers. Mystery shopping companies use Twitter to post their registration page for new shoppers, talk about current shops they need help with, and more. Mystery shoppers can find out more about mystery shopping companies and meet up with other mystery shoppers to share their experiences.

How do I get involved?

Sign up for a Twitter account if you haven’t done so already. Make sure you use your name and your real location (Anywhere, USA or “The Whole Wide World” won’t be helpful). Once registered, you can find mystery shopping companies or other mystery shoppers to follow. When you follow someone, you will see everything they are talking about and you can join in the conversation.

Use twitter search and the term mystery shopping, mystery shopping company, or mystery shopper and see what comes up. You can click on their name to learn more, and then choose to “follow” that person.

To give you a head start, here are some mystery shopping companies on Twitter. Click on the company names to reach their Twitter page, or login to Twitter and follow them using the names provided in parentheses:

Ann Michaels & Associates (MysteryShops)

Insula Research (InsulaResearch)

Corporate Research (Corpri)

CI Mystery Shopping (CustomerImpact)

Kern Scheduling (KSSInc)

Shoppers Critique (MysteryShoppers)

DSG Associates (dsgshopper)

MarketForce (marketforce)

Mystery Shopping Providers Association (MSPA) Note: Their updates are private, and you may need approval before you can follow them.

If you know of other companies, editors, or schedulers on Twitter, feel free to share!

Until next time…happy shopping!

Why Good Manners Can be a Problem for Mystery Shoppers July 8, 2009

Posted by mysteryshoppinglearningcenter in Uncategorized.
Tags: , , , , ,
add a comment

Recently, I was shopping (not on a shop) at a local retail store. As the cashier finished the transaction and handed me my receipt, I instinctively said, “Thank you.”  The cashier replied, “You’re welcome. Have a nice day!”

Now, really, that’s not so bad, right? Where this becomes a problem is when you’re answering a question that is typical on many retail mystery shopping reports – “Did the employee thank you at the end of your interaction?”

I didn’t give the cashier a chance to thank me. Of course, she could have thanked me in return and then wished me a nice day. More times than not though, when you thank an employee first, they say “You’re welcome” and the interaction is over.

If that were a shop, how would I rate the question? How would YOU rate it? You can’t say yes, because she didn’t thank me.  Saying no isn’t entirely fair, since you didn’t give the employee a chance to thank you. There usually isn’t a N/A option, so what do you do?

When you’re doing a shop, remember that manners may get in the way of fairly evaluating employees. Next time you’re talking with an employee, remember to wait for them to end the interaction so you can fairly evaluate the process.

Until next time…happy shopping!

Why Do Mystery Shopping Companies Send Me Shop Notices for DE When I Live in MI? July 6, 2009

Posted by mysteryshoppinglearningcenter in General Mystery Shopping Information, Mystery Shopping Jobs.
Tags: , , , , , , , , ,
add a comment

I wanted to share a common complaint we hear from time to time….mystery shoppers will email schedulers asking why they are sending email notifications for shops in other states. This fills their email boxes with too many emails that they say are not relevant to them, and can be a waste of time.

In most cases, reading the entire posting will reveal that the email invitation may be pertinent to someone in your area. There are many cases in which this might be true:

1. Aiport/hotel shops: when these shops are available, schedulers don’t know who might be traveling to the areas where these shops are located. If we only contacted people who live within 10 miles of the airport/hotel, we may be missing out on potential shoppers and have more difficulty finding people to fill these shops.  These are usually sent out to the entire country.

2. Telephone/online shops: the quantity of this type of shop has increased substantially over the last couple of years. Typically, you do not need to live in the same state where the call is to be made. Sometimes the client specifically requests that mystery shoppers call from a different part of the country. Because we are required to list the city and state where the company is located in our systems, at first glance it may appear that this shop does not pertain to you, but in fact it does.

3. Clients with multiple locations throughout the country: schedulers make every effort to group locations when scheduling shops to keep the emails pertinent to the area. However, there are many times in which this cannot happen, so one email invitation will be sent to several states. If you only look at the first few locations listed, you may not think there are shops in your area. Or, a location in your area may have originally been on the list, but already assigned if you did not get a chance to view the email soon after it was sent.

While I’m sure there are times mystery shopping notifications are sent in error, schedulers make every effort to send them to only those who it is relevant to.  We know that you are very busy, and we want to keep your job search time to a minimum.

I hope this explains the system better, and helps shoppers understand the reason for the emails they receive.

Until next time…happy shopping!

Mystery Shoppers With AOL Email: You May not be Getting Shop Notifications July 3, 2009

Posted by mysteryshoppinglearningcenter in Uncategorized.
Tags: , , , , , ,
add a comment

If you are a mystery shopper for companies who use Sassie and you have an AOL email account, you may not be getting email notifications when shops are available in your area.

Sassie has reported a known issue with AOL, which you may or may not have heard about. They have required that Sassie not email people with AOL email addresses – this means that any company who sends email invitations for shops, recruitment emails through Sassie’s system, and possibly some Jobslinger emails may not be reaching you.

Sassie has sent out a link to shoppers with more information and a survey they are asking shoppers to complete if you are affected by this. You can read the document here.

Sassie suggests using a Gmail account to add to your Sassie profiles to ensure that you are getting all of the shop notifications. This can be cumbersome, especially if you work with many companies who use Sassie. However, it may be less time consuming than checking the mystery shopping companies’ job boards or Jobslinger on a daily basis.

If you do opt to switch to Gmail for your Sassie companies, remember that you will need to add this email address to PayPal if the company pays with Paypal, as we need the current email address linked to PayPal on file in order to pay shoppers.

Sassie continues to try to work on resolving this issue, and as we learn more we will share it with you. I encourage any affected shoppers to use the link above to complete the survey to help Sassie in their efforts.

Until next time….happy shopping!