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Thoughts from the IMSC Conference May 16, 2011

Posted by Ann Michaels & Associates in Uncategorized.
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This weekend we had the opportunity to attend the IMSC’s conference in Orlando, FL. If you haven’t heard of the IMSC (Independent Mystery Shopper’s Coalition), you can check out their website or visit them on Facebook.

If you have a chance to attend one of these conferences, I highly recommend you do so for many reasons. First, as a company, it was a great opportunity to meet new shoppers and also meet shoppers who have done shops for us – it’s always nice to put a face with a name, and get some time to talk with them in person. As a shopper, it’s nice to get face time with mystery shopping companies, both ones you’ve done work for and others you didn’t know were out there. Plus, we saw a lot of shoppers who formed friendships over the weekend – as you know, this can be an isolating industry, so meeting others who are mystery shoppers is a great thing!

The sessions were informative and gave shoppers new ideas, tips, and ways to make the most of their shopping efforts. Many shoppers reported that while they’ve been doing this for many years, they learned some new things to take away from the weekend.

If you’re planning to attend the Vegas conference, here are some tips to keep in mind:

  • Get out of your comfort zone! This is a great place to make new connections, so don’t be shy!  Sit next to different people and introduce yourself, and mingle between sessions.
  • Attend the optional events – the conference offered many dinner/lunch events that were optional. This is an excellent time to site and “talk business” – networking opportunities abound!
  • Make business cards – they don’t have to be fancy or expensive, but it’s a really good idea to create business cards to share with MSC’s. The best ones we’ve seen included all of the shopper’s contact information, and even a picture of themselves. This is a great way to be remembered – we talked with a lot of people this weekend, and having the face to put with the name is a great reminder. More to come on business cards this week….

All in all, it was a great experience and we are looking forward to attending future events. If you want to get a better feel for the event, check out the IMSC’s Facebook page -they’ve posted pictures and updates from the weekend!

Until next time…happy shopping!



1. PamInCa - May 21, 2011

It was great meeting you. I hope many shoppers will have the pleasure to meet you in person!Thank you for showing your support to the shoppers by sponsoring their conference. Companies like yours are what makes mystery shopping such a terrific job!

Ann Michaels & Associates - May 23, 2011

Thanks Pam! We enjoyed meeting with the shoppers – we know that they are the lifeline of our business and we couldn’t do it without them! We look forward to attending conferences in the future!

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